Challenge
This global manufacturer of paper, filaments, and non-woven fabrics wanted to showcase its array of innovative materials produced in Europe, Asia, and North America. The company also needed to promote courses and register students online for AJ University, a unique advanced training program for the industry.
Solution
A beautiful, clean, well-organized website seamlessly directs users to information about products and training with:
- A portfolio that allows users to customize product searches by grade, use, and manufacturing regions
- An AJ University catalog with course descriptions, training calendar, and online registration system that’s easy to update as courses are added
A comprehensive digital platform, both the design and functionality reflect Asten Johnson’s values, sustainability practices, and commitment to innovation.
Impact
AstenJohnson’s website effectively communicates the company’s expertise in paper industry solutions while promoting sustainability and innovation. It also serves as a platform for industry education and customer support, positioning AstenJohnson as a leader in the global market.