::Our Services

Discovery Phase

Although it’s tempting to jump to the visual stage of identity and web development, great design can’t hide weak content. Our process dedicates time to understanding your industry, knowing your target audience(s), analyzing similar organizations, and researching best practices for your specific needs.

We'll collaborate with your team to:

• Conduct interviews with staff to understand your mission, values, brand standards, and priorities
• Evaluate your current website content, prioritizing, eliminating redundancies, and informing the site's structure and design

Defining the Audience

After the discovery phase and research is completed, we will develop target audience personas and a creative brief based on the identified audiences. These documents will guide both the website design process and the creation of the information architecture.

Information Architecture & Web Design

Once we have finalized the key user needs and desired website functionality, we will be ready to begin the web development phase. In keeping with best practices, site designs will align with W3C Web Content Accessibility Guidelines and general fundamentals of universal design. The first part of this phase is establishing the website information architecture and then move into page design.

This project phase will deliver the following:

• Website information architecture & site map
• Keyword audit & SEO findings to support content development
• Design layouts for main page templates

Site Build & Programming

Upon approval of the site designs and information architecture, we will begin the programming stage of our project together.

This will include:

• HTML build and user testing
• Integration of specified applications & functionalities
• Content Migration
• Usability test results and related data
• Robust testing and quality assessments up to and through the timing of the website launch

Testing

We prioritize testing and compliance, exceeding guidelines in website design. Our checklist includes:

• Usability Testing
• Functional Testing
• Compatibility Testing
• Security Testing
• Performance Testing
• Accessibility Testing, aiming for 508 compliance

Launch

We will work with your team to prepare a website deployment plan, transfer the domain and provide a secure hosting environment.

Training

After launching the site, we offer a hands-on content management training for your team. The training covers creating, editing, and managing site content, and it's scheduled at your convenience and location. We focus on core tasks:

• Adding, editing, and publishing content
• Understanding the publishing workflow
• Utilizing website templates and discussing future templates

We work with your team to plan additional trainings and maintenance tasks as part of our ongoing support. By focusing on craftsmanship rather than sheer execution, we create simple solutions that our clients maintain at their desired level - with or without our support. Some may say we’re working ourselves out of a job. We just see it as doing the right thing.