Challenge
As one of the Southeast’s leading law firms, MGC serves a wide range of industries and clients across multiple practice areas. As the firm expanded both its services and digital resources for professionals, the website needed to evolve to better reflect the depth of expertise across the firm.
Three key opportunities emerged: modernizing lawyer profile pages to better showcase attorneys’ experience, creating a dedicated hub for professional resources through MGC+, and expanding the site architecture to support a growing list of practice areas and industries served.
Solution
We delivered a website redesign for the MGC that strengthens how the firm presents its people, knowledge, and services. The project focused on three strategic areas: enhanced lawyer profiles, the launch of MGC+ as a professional resource center, and expanded practice area visibility.
- Redesigned Lawyer Profiles — Attorney profile pages were restructured to highlight key credentials, experience, and thought leadership in a format that is easy for clients and referral partners to evaluate. Clear organization of practice focus, representative work, and publications helps users quickly understand each attorney’s expertise.
- MGC+ Professional Resource Hub — The new MGC+ section provides a centralized space for legal insights, tools, and resources designed for professionals navigating complex regulatory and business environments. This hub allows the firm to continually publish thought leadership and practical guidance for clients and industry partners.
- Expanded Practice Area Architecture — The site’s information architecture was expanded to better represent the full range of services offered across industries and legal disciplines. New and refined practice area pages make it easier for visitors to explore the firm’s capabilities and identify relevant expertise.
Impact
Stronger attorney visibility
Redesigned profiles present attorneys as trusted advisors, making it easier for clients and referral partners to identify the right legal expertise.
Expanded value for professional audiences
MGC+ creates a destination for industry insights and practical resources that extend the firm’s impact beyond traditional legal services.
Clearer access to legal services
Improved practice area structure helps users quickly navigate complex legal specialties and understand the firm’s capabilities
Positioned for continued growth
The scalable architecture supports the firm’s ongoing expansion of practice areas, thought leadership, and attorney expertise.
Through the redesign of our lawyer profiles, the launch of MGC+, and the expansion of our practice area content, the website now reflects the depth of our firm’s expertise. It provides clients and professionals with clearer access to the insights, resources, and attorneys they rely on.”