Challenge
One Columbia serves as a unifying force for the arts community in Columbia, SC connecting artists, organizations, and residents through programming, advocacy, and creative placemaking. As its role in the community expanded, the organization needed a digital presence that could better reflect its impact, elevate local artists, and make it easier for users to discover events, public art, and opportunities to engage with the arts.
Solution
We reimagined the One Columbia website to serve as a vibrant, intuitive hub for arts and culture in the region. The new experience prioritizes discovery, storytelling, and accessibility so everyone can explore events, learn about public art installations, and engage with programs that bring creativity into the community.
Clear pathways were created for key audiences, including artists seeking opportunities, community members looking for events, and partners interested in collaboration. The platform was built with flexibility in mind, allowing the team to easily manage and promote events, feature artists, and evolve content as programming grows.
Impact
Stronger community engagement
The redesigned site makes it easier for residents and visitors to discover events, public art, and ways to get involved in Columbia’s creative scene.
Improved navigation and user journeys
Clear, audience-focused pathways guide users to relevant content—whether they’re exploring events, seeking opportunities, or learning about the organization’s mission.
A scalable platform for growth
The flexible content structure supports ongoing programming, partnerships, and future initiatives, ensuring the site evolves alongside the organization.
Stronger storytelling and brand presence
The digital experience now better reflects One Columbia’s role as a cultural leader, using compelling visuals and narratives to connect with the community.
Through this work, One Columbia is better positioned to connect people to the arts in meaningful ways. The website reflects the energy and creativity of our community while making it easier than ever to discover, engage, and participate in the cultural life of Columbia.”