Challenge
The South Carolina State Treasurer’s Office serves a broad audience that includes citizens, businesses, financial institutions, and government agencies across the state. The organization needed a modern digital experience that could simplify access to financial resources, improve transparency, and better communicate the breadth of services offered—from unclaimed property and college savings programs to investment management and financial literacy initiatives.
Solution
We designed and developed a streamlined, user-focused website experience centered on accessibility, clarity, and ease of navigation. The new platform organizes complex financial information into intuitive pathways for citizens, businesses, and government users, making it easier to locate resources, services, and updates. An improved information architecture allows the Treasurer’s Office to communicate more effectively while supporting ongoing transparency about public engagement initiatives.
Impact
Improved public access to financial resources
South Carolinians can more easily navigate programs such as unclaimed property, college savings plans, financial literacy resources, and disability savings initiatives.
Enhanced transparency and communication
Clearer content organization and streamlined navigation strengthen how the Treasurer’s Office shares information, updates, and public resources with citizens and stakeholders.
Better digital experience across audiences
The updated website supports a diverse range of users, including citizens, businesses, and government entities, through simplified user journeys and mobile-friendly access..